Writer | Editor | Author
Content Marketing and Content Strategy
I recently earned a certificate in Content Strategy (a five-course specialization) from Northwestern University. Prior to that, I've been writing and editing content marketing and corporate communication pieces for private and nonprofit clients for decades. These include articles, advertorials, web sites, white papers, blogs, brochures, press releases, books, e-books and newsletters. Here are just a few of my samples.
Corporate History Book: BAYADA: 40 Years of Compassion, Excellence and Reliability
One of the highlights of my career was writing this book which chronicles the 40-year history of Bayada Home Health Care. The international company, based in Moorestown, NJ, wanted a personal yet professional history of the family-owned and operated business. I devoured the archives and interviewed dozens and dozens of employees, directors and the CEO. Each person nicer than the next--a true reflection of the company. Bayada gave the book to employees as gift to celebrate its 40th anniversary. It's also sold online.
Article for AbilityOne: Growing Plants and Blossoming Skills
I wrote this article for the federal agency, SourceAmerica, which publishes an annual magazine, AbilityOne. The article focuses on Melwood, which is a Maryland-based agency that provides jobs for people with disabilities. One of the jobs is landscaping the Kennedy Center, which employees have been doing since the late 1960s.